The Birth of Korean Cool
Rs.1647.00
Rs.1830.00
-10%
Availability: In Stock
- Item Code: 22689
- Item Ref: J401074
- Author: Euny Hong
- Publisher: Simon & Schuster/Nickelodeon
- Edition: 1ST
- Isbn : 9781471131042
- 13 EAN: 9781471131042
How did a really unhip country suddenly become cool?
How could a nation that once banned miniskirts, long hair on men and rock 'n' roll come to mass produce pop music and a K-pop star that would break the world record for the most YouTube hits?
Who would have predicted that a South Korean company that used to sell fish and fruit (Samsung) would one day give Apple a run for its money?
And just how does South Korea plan to use pop culture to beat America at its own game.
Welcome to South Korea: The Brand.
In The Birth of Korean Cooljournalist Euny Hong uncovers the roots of the 'Korean Wave': a fanaticism for South Korean pop culture that has enabled them to make the rest of the world a captive market for their products by first becoming the world's number one pop culture manufacturer.
South Korea's economic development has been nothing short of staggering - leapfrogging from third-world to first-world in just a few years and continuing to grow at a rapid and unprecedented rate - and for the first time The Birth of Korean Coolwill give readers exclusive insight into the inner workings of this extraordinary country; it's past, present and future.
| Book specification | |
|---|---|
| Author | Euny Hong |
| Publisher | Simon & Schuster/Nickelodeon |
| Edition | 1ST |
| Isbn | 9781471131042 |
| 13 EAN | 9781471131042 |
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