The Story of Coca Cola
Rs.888.04
Rs.1044.75
-15%
Availability: In Stock
- Item Code: 45586
- Item Ref: 45586
- Author: Valerie Bodden
- Publisher: Jaico Books
- Edition: 1st
- Isbn : 9788184957730
- 13 EAN: 9788184957730
Did you know the world’s most celebrated soft drink was concocted by a pharmacist while trying to create a cure for headaches? Today, more than one billion CocaCola products are being consumed every day around the globe.
Nicknamed Coke, a company that churns out a revenue of USD 24 billion a year had a rather humble beginning. When local pharmacist John Pemberton brewed a mix of fruit syrup, extracts from cola nut, cocoa leaf and several other ingredients to create a tonic, little did he know he was creating a brand which would later become synonymous with having a good time – frothing with fun and frolic.
The Story of CocaCola is the chronicler of a journey that started in 1886 at the back of a shop in Atlanta, Georgia, to become the global leader in the beverage industry; through their shares of wars, scandals, ups and downs. It is the story of a survivor, a world leader.
| Book specification | |
|---|---|
| Author | Valerie Bodden |
| Publisher | Jaico Books |
| Edition | 1st |
| Isbn | 9788184957730 |
| 13 EAN | 9788184957730 |
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