New Perspectives in Rural and Agricultural Marketing : 2nd Edition
Rs.3685.50
Rs.4095.00
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Availability: Outof Stock
- Item Code: 56066
- Author: Y. Ramkishen
- Publisher: Jaico Books
- Edition: 2nd Revised
- Isbn : 9788179920855
- 13 EAN: 9788179920855
This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.
| Book specification | |
|---|---|
| Author | Y. Ramkishen |
| Publisher | Jaico Books |
| Edition | 2nd Revised |
| Isbn | 9788179920855 |
| 13 EAN | 9788179920855 |
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