Crafting and Executing Strategy : The Quest for Competitive Advantage : Concepts and Cases : 22nd Edition
Rs.7146.00
Rs.7940.00
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- Item Code: 57365
- Author: Arthur A. Thompson,Margaret A Peteraf,John Gamble,Strickland
- Publisher: MCGRAW-HILL
- Edition: 22nd
- Isbn : 9789354600043
- 13 EAN: 9789354600043
By offering the most engaging, clearly articulated, and conceptually sound text on strategic management, Crafting and Executing Strategy has been able to maintain its position as the leading textbook in strategic management for over 30 years With this latest edition, the authors have built on this strong foundation, maintaining the attributes of the book that have long made it the most teachable text on the market, while updating the content, sharpening its presentation, and providing enlightening new illustrations and examples. This edition maintains the twelve-chapter structure, while updating the text, examples and cases in line with the latest developments in the theory and practice of strategic management.
Salient Features:
1. Already established as a popular textbook on the subject area, Crafting and Executing Strategy, 22 e continues to take the legacy forward with recent updates This edition will include
2. Integrated coverage of the two most popular perspectives of strategic management positioning theory and resource-based theory
3. Provides the clearest, easiest to understand presentation of the value price cost framework
4. Full length chapter on business ethics, corporate social responsibility and environmental sustainability
5. Unrivalled case collection of 32 exhaustive cases with a wide array of sectors and organizations
6. Optional capability to use the text case simulation approach for better instilling of concepts in students through using companion strategy games — Business Strategy Game and GLO-BUS
| Book specification | |
|---|---|
| Author | Arthur A. Thompson,Margaret A Peteraf,John Gamble,Strickland |
| Publisher | MCGRAW-HILL |
| Edition | 22nd |
| Isbn | 9789354600043 |
| 13 EAN | 9789354600043 |
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