Emotion By Design : Creative Leadership Lessons From A Life At Nike
Rs.2418.25
Rs.2845.00
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Availability: Outof Stock
- Item Code: 64237
- Author: Greg Hoffman
- Publisher: cornerstone
- Edition: 1st
- Isbn : 9781847943569
- 13 EAN: 9781847943569
How did Nike go from being a small sneaker brand to the world's most revered company?
Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?
And what can any founder or marketer learn from them?
Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.
| Book specification | |
|---|---|
| Author | Greg Hoffman |
| Publisher | cornerstone |
| Edition | 1st |
| Isbn | 9781847943569 |
| 13 EAN | 9781847943569 |
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