Apparel Merchandising-R. Rathinamoorthy,Woodhead Publishing India Pvt Ltd ISBN:9789385059322

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Apparel Merchandising

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  • Item Code: 48127
  • Author: R. Rathinamoorthy
  • Publisher: Woodhead Publishing India Pvt Ltd
  • Edition: 1st
  • Isbn : 9789385059322
  • 13 EAN: 9789385059322
  • Apparel Merchandising has been written keeping in mind the requirements of students, academicians and industry personnel with respect to the merchandising activities in an apparel company. This book discusses the different job responsibilities of the merchandiser at the varied stages of order execution from buyer contact to dispatch.



    Further, the chapters also detail the different sampling procedures followed in industry to get product approval. This book will be a useful tool for all the budding technocrats, academicians and industry personnel to carry out the merchandising activities in an apparel company.

Book specification
Author R. Rathinamoorthy
Publisher Woodhead Publishing India Pvt Ltd
Edition 1st
Isbn 9789385059322
13 EAN 9789385059322
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