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A blend of travel writing, memoir, history and current affairs that tells the story of Sri Lanka. A perfect read for first-time visitors, Sri Lankans abroad or at home, or anyone looking to deepen their understanding of one of the world’s most fascinating and paradoxical countries.Razeen Sally was born to a Sri Lankan Muslim father and a Welsh mother. Just before his teens, a political conflict tore his family apart and he left Sri Lanka, barely going back for thirty years.When he finally returned ‘home’, he spent much of the next decade crisscrossing the island, trying to understand this paradoxical place. Blessed with nature’s bounty and an easy, pleasure-loving people, it was nevertheless scarred by ethnic conflict and the violence of civil war.As a native and a tourist, Sally makes an ideal guide to Sri Lanka’s past and present. He won’t tell you which restaurant has the best reviews or the price of a hotel room. Instead, he will accompany you like a learned friend, sharing his journeys, pointing out the unmissable gems beyond the obvious spots, and unpacking the nation’s culture and history. Insightful, intimate and moving, Return to Sri Lanka is an indispensable book, whether you're already familiar with this spectacular country, or planning your first visit.

Return To Sri Lanka

Core values of society, health and wellbeing impact today on all aspects of our lives, and have also increasingly influenced patterns of tourism consumption and production. In this context wellness has developed into a significant dimension of tourism in a number of new and long established destinations. However, although it is consistently referred to as one of the most rapidly growing forms of tourism worldwide there still remains a dearth of academic literature on this topic. This book uniquely focuses on the supply side of wellness tourism from a destination perspective in terms of the generation and delivery of products and services for tourists who seek to maintain and improve their health. This approach provides a better understanding of how wellness tourism destinations develop and explores the specific drivers of that growth in a destination context and how destinations successfully compete against each other in globalised market place. A range of wellness destination development and management issues are examined including the importance of authenticity, an appropriate policy framework, delivery of high quality goods and services, participation of a broad range of stakeholders and the development of networks and clusters as well as collaborative strategies essential for a successful development and management of a wellness tourism destination. International case studies and examples from established and new wellness tourism destinations are integrated throughout. This timely volume written by leaders in this sector will be of interest to tourism and hospitality students and academics internationally.

Wellness Tourism : A Destination Perspective

It was truly the most breathless and in a way the most exhilarating time I have ever had in my life. This beautiful edition of&nbsp;Going Solo, part of The Roald Dahl Classic Collection, features official archive material from the Roald Dahl Museum and is perfect for Dahl fans old and new. So, enter a world where invention and mischief can be found on every page and where magic might be at the very tips of your fingers . . . The Roald Dahl Classic Collection reinstates the versions of Dahl’s books that were published before the 2022 Puffin editions, aimed at newly independent young readers.

Going Solo

At twenty-six, Cheryl Strayed thought she had lost everything. In the wake of her mother's rapid death from cancer, her family disbanded and her marriage crumbled. With nothing to lose, she made the most impulsive decision of her life: to walk eleven-hundred miles of the west coast of America - from the Mojave Desert, through California and Oregon, and into Washington state - and to do it alone. She had no experience of long-distance hiking and the journey was nothing more than a line on a map. But it held a promise - a promise of piecing together a life that lay in ruins at her feet. Strayed's account captures the agonies - both mental and physical - of her incredible journey; how it maddened and terrified her, and how, ultimately, it healed her.&nbsp;Wild&nbsp;is a brutal memoir of survival, grief and redemption: a searing portrayal of life at its lowest ebb and at its highest tide.

Wild

'A learned, wise, wonderfully written single volume history of a civilisation that I knew I should know more about' Tom Holland'Masterful and engrossing...well-paced, eminently readable and well-timed. A must-read for those who want – and need – to know about the China of yesterday, today and tomorrow' Peter Frankopan China’s story is extraordinarily rich and dramatic. Now Michael Wood, one of the UK's pre-eminent historians, brings it all together in a major new one-volume history of China that is essential reading for anyone who wants to understand its burgeoning role in our world today. China is the oldest living civilisation on earth, but its history is still surprisingly little known in the wider world. Michael Wood's sparkling narrative, which mingles the grand sweep with local and personal stories, woven together with the author’s own travel journals, is an enthralling account of China’s 4000-year-old tradition, taking in life stationed on the&nbsp;Great Wall&nbsp;or inside the&nbsp;Forbidden City. The story is enriched with the latest archaeological and documentary discoveries; correspondence and court cases going back to the&nbsp;Qin and Han dynasties; family letters from soldiers in the real-life&nbsp;Terracotta Army; stories from&nbsp;Silk Road merchants&nbsp;and&nbsp;Buddhist travellers, along with memoirs and diaries of&nbsp;emperors, poets and peasants.&nbsp;&nbsp;In the modern era, the book is full of new insights, with the electrifying manifestos of the feminist revolutionaries&nbsp;Qiu Jin&nbsp;and&nbsp;He Zhen, extraordinary eye-witness accounts of the&nbsp;Japanese invasion, the&nbsp;Great Famine&nbsp;and the&nbsp;Cultural Revolution&nbsp;under&nbsp;Chairman Mao, and fascinating newly published sources for the great turning points in China’s modern history, including the&nbsp;Tiananmen Square&nbsp;crisis of 1989, and the new order of&nbsp;&nbsp;President Xi Jinping.&nbsp;A compelling portrait of a single civilisation over an immense period of time, the book is full of intimate detail and colourful voices, taking us from the desolate&nbsp;Mongolian steppes&nbsp;to the ultra-modern world of&nbsp;Beijing, Shanghai and Hong Kong. It also asks what were the forces that have kept China together for so long? Why was China overtaken by the west after the 18th century? What lies behind China’s extraordinary rise today?&nbsp;The Story of China&nbsp;tells a thrilling story of intense drama, fabulous creativity and deep humanity; a portrait of a country that will be of the greatest importance to the world in the twenty-first century.

The Story Of China

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing.This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

Marketing For Tourism And Hospitality : Collaboration Technology And Experiences

Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS systems has created more possibilities for marketing innovations. Advancements in information technology are leading to changes in business processes, service standards, and management mindsets. Meanwhile, consumers are also adapting to the new marketing paradigm. Researchers are interested in studying this newly-emerging and unpredictable business environment, customer decision making, new management tactics, and business analytic strategies.Future of Tourism Marketing aims to assess the role of modern technologies in marketing tourism destinations and their effects on potential visitors. This book will provide an update on research into the new marketing paradigm that is developing as a result of new technologies in a post-modern era.The chapters in this book were originally published in&nbsp;Journal of Travel &amp; Tourism Marketing.

Future of Tourism Marketing

This series supports learners through the Cambridge IGCSE(TM) and O Level Travel &amp; Tourism syllabuses (0471/7096). From business travel to ecotourism, this second edition supports students to develop practical skills across a range of roles in one of the world's largest industries. Help students develop their analytical skills to build a deeper understanding of modern tourism, through case studies exploring topics such as the impact of the COVID-19 pandemic. Suitable for the Cambridge IGCSE(TM) and O Level Travel &amp; Tourism syllabuses (0471/7096), for examination from 2024. The coursebook supports students whose first language is not English, with key terms and concept links, as well as visual tools throughout, to aid understanding.

Cambridge IGCSE and O Level Travel and Tourism Coursebook with Digital Access 2 Years : 2nd Edition

Tourism: Operations and Management is a comprehensive textbook specially designed to meet the needs of students of hotel management and tourism studies. It explores the core concepts of front tourism operations and management using numerous examples, photographs, flowcharts, and illustrations to explain fundamental concepts. Beginning with an introduction to the travel and tourism industry, the bok goes on to discuss various types of tourism; tourism infrastructure like accomodation, food and beverage, telecommunications; tourist transport (air, road, rail, and water); Indian and international organizations. The book explains how to set up travel agencies and tour operations and their role in the tourism industry. Key topics like tourism product ; tourism marketing; customer service skills; economic, environmental, socio-cultural and political impacts of tourism; and planning, managing and developing a tourist attraction are discussed at length. The emerging trends in tourism like GDS, e-ticketing, web marketing are explored. Chapters on travel formalities and regulations; airline geography; and itinerary planning enhance the readers' understanding of the practical operational aspects and make the book useful for practitioners as well. Students of hotel management, hospitality, and tourism studies will find this book useful for its coverage of the key concepts of tourism operations and management explained through industry-related examples, formats, and photographs. With its practice-oriented approach, the book would also be useful to practitioners like travel agents and tour operators.

Tourism : Operations and Management

Endorsed by University of Cambridge International Examinations. Cambridge IGCSE Travel and Tourism has been written specifically for the Cambridge IGCSE Travel and Tourism syllabus. Sections have been split into units, each dealing with a particular topic, and are cross-referenced to other units wherever appropriate. This new title contains a wide variety of activities and questions to check and facilitate students' understanding, as well as case studies and illustrative examples encouraging subject-based knowledge and a truly international approach.&nbsp;

Cambridge Igcse Travel and Tourism

Poets have always had a bad name - that is, they stay within the Tamil country and praise Tamil. The world is not knowing! Vairamuthu falsified this and wrote about his Russian journey. Nice way to describe Russia........

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Tourism & Travel

Return To Sri Lanka

Wellness Tourism : A Destination Perspective

Going Solo

Wild

The Story Of China

Marketing For Tourism And Hospitality : Collaboration Technology And Experiences

Future of Tourism Marketing

Cambridge IGCSE and O Level Travel and Tourism Coursebook with Digital Access 2 Years : 2nd Edition

Tourism : Operations and Management

Cambridge Igcse Travel and Tourism

Vadugapatti Muthal Valka Varai