Marketing and American Consumer Culture
Rs.13918.50
Rs.15465.00
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Availability: Outof Stock
- Item Code: 39973
- Author: Arthur Asa Berger
- Publisher: Springer
- Edition: 1ST
- Isbn : 9783319473277
- 13 EAN: 3319473271
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
| Book specification | |
|---|---|
| Author | Arthur Asa Berger |
| Publisher | Springer |
| Edition | 1ST |
| Isbn | 9783319473277 |
| 13 EAN | 3319473271 |
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