The Story of Coca Cola
by Valerie Bodden
- Item SKU:
- 45586
- Author:
- Valerie Bodden
- Publisher:
- Jaico Books
- Edition:
- 1st
- ISBN:
- 9788184957730
- EAN13:
- 9788184957730
Product Description
Did you know the world’s most celebrated soft drink was concocted by a pharmacist while trying to create a cure for headaches? Today, more than one billion CocaCola products are being consumed every day around the globe.
Nicknamed Coke, a company that churns out a revenue of USD 24 billion a year had a rather humble beginning. When local pharmacist John Pemberton brewed a mix of fruit syrup, extracts from cola nut, cocoa leaf and several other ingredients to create a tonic, little did he know he was creating a brand which would later become synonymous with having a good time – frothing with fun and frolic.
The Story of CocaCola is the chronicler of a journey that started in 1886 at the back of a shop in Atlanta, Georgia, to become the global leader in the beverage industry; through their shares of wars, scandals, ups and downs. It is the story of a survivor, a world leader.