Every Screen on the Planet: The Secret Story of TikTok

Every Screen on the Planet: The Secret Story of TikTok is an investigative account of TikTok’s rise, influence, and geopolitical significance. Pan Macmillan describes it as “the global story of the world’s most controversial social media network and the struggle to control it,” and says Emily Baker-White charts the company’s development from its Chinese founders’ early ambitions to its emergence as one of the world’s most valuable startups.[6] The publisher also notes that the book examines TikTok’s potential value as a surveillance and propaganda tool, and the controversy surrounding it from India to Washington, DC.[6] Secondary bookstore listings identify Emily Baker-White as the author and confirm the same ISBN, while describing the book as a detailed, original-reporting-driven exploration of TikTok’s rise, influence, and relationship to China.[2][3][4][7] The book is listed in English, with Pan Macmillan as the publisher and a trade paperback format in the publisher listing.[6] This edition presents a journalistic, behind-the-scenes view of how TikTok grew into a major global platform and the political scrutiny it continues to face.[6][7]