Who the F ck Are You

Who the F**k Are You: A Polite Book About Finding Your Unfair Advantage and Making it Impossible to Ignore is a 2025 hardback published by Penguin Business in India and authored by Harinder Singh Pelia. The book is positioned as a practical guide for people who want to build visibility, clarify their strengths, and turn those strengths into professional advantage. The publisher listing states that it is 216 pages long and was published in October 2025. A retailer description says the book helps readers uncover their strengths, sharpen their goals, and present their value to the world. It also references a "Minimum Viable Self" framework and a 5-step transformation intended to move readers from invisibility to being impossible to ignore. The same description frames the book as useful for a wide range of readers, including professionals, founders, chefs, fitness trainers, and real estate agents, suggesting a broad self-help and personal branding focus. Secondary retailer listings consistently identify the same title, author, publisher, format, page count, and ISBN-13, confirming that ISBN 9780143476580 corresponds to this specific Penguin Business edition.