Marketing For Tourism And Hospitality : Collaboration Technology And Experiences
Rs.21258.00
Rs.23620.00
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- Item Code: 69502
- Author: Alan Fyall,Patrick Legoherel,Isabelle Frochot,Youcheng Wang
- Publisher: Routledge Pub.
- Edition: 1st
- Isbn : 9781138121294
- 13 EAN: 9781138121294
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.
Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing.
This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.
| Book specification | |
|---|---|
| Author | Alan Fyall,Patrick Legoherel,Isabelle Frochot,Youcheng Wang |
| Publisher | Routledge Pub. |
| Edition | 1st |
| Isbn | 9781138121294 |
| 13 EAN | 9781138121294 |
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