Predictably Irrational : The Hidden Forces That Shape Our Decisions
Rs.1215.00
Availability: Outof Stock
- Item Code: 15081
- Item Ref: D530482
- Author: Dan Ariely
- Publisher: Harper Collins
- Edition: 1st
- Isbn : 9780007368549
- 13 EAN: 9780007368549
When it comes 10 making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? From paying for coffee to losing weight, and buying a car to choosing a romantic partner, ArieIy explains how to break through these systematic patterns of thought to make better, more financially sound, decisions. Predictably Irrational is not simply a fascinating read; it has the power to change the way we interact with the world - one small decision at a time. In the current economic crisis it is an invaluable 1001 that no person should be without.
| Book specification | |
|---|---|
| Author | Dan Ariely |
| Publisher | Harper Collins |
| Edition | 1st |
| Isbn | 9780007368549 |
| 13 EAN | 9780007368549 |
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