The 5 rules of mega value selling
Rs.830.00
Availability: Outof Stock
- Item Code: 45645
- Author: Mark Holmes
- Publisher: Jaico Books
- Edition: 1st
- Isbn : 9789387944121
- 13 EAN: 9789387944121
Why are salespeople struggling to differentiate their products or services from competitors? What makes them miss their annual sales targets? Is there a pattern underlying why customers view salespeople negatively?
This book introduces a remarkably effective way to articulate your value message and create distinction among competitors. Through an engaging story, readers discover the “VALUE” rules, a five steps approach salespeople use to win sales on value not price.
Megavalue Selling is a book salespeople can’t put down. Written for salespeople, sales managers, startup entrepreneurs, business owners, and people eager to learn about mastering customer conversations about value, this book gives readers:
-Helpful questions for identifying a customer’s true value drivers.
-How to handle the price pushback and commodity traps.
-Practical approach for uncovering undervalued or unrecognized drivers.
-Actionable steps for winning the sale without lowering prices.
-Simple techniques to tailor fit value messages with customer desires.
Mark Holmes distilled four decades of sales calls experience, research, consulting and coaching to write a new business development book covering complex selling concepts simplified into a short story that’s easy to apply. Mark learned B2B selling by making sales to CEO’s in his twenties, and went on to be a top-performer in several companies. His insights on sales, management and customer service have appeared in the Wall Street Journal, FOX Business and Sales and Marketing Management.
About the Author
Mark Holmes helps organizations improve sales results. He consults, coaches, trains and speaks on sales development, sales management and strategic sales management. He is a best-selling author and his ideas have been featured in the Wall Street Journal, Sales & Marketing Management and FOX Business. He works with multi-national companies and small businesses in various industries.
Mark learned business-to-business sales by selling to C-level executives at Fortune 500 companies in his early twenties, became a top producer in three different companies, held executive positions in sales management, marketing and training. He is on a mission to provide companies with ideas and processes to articulate their value and differentiate from competitors, land strategic accounts and increase sales. Mark is rated by 94% of salespeople for “excellent” training and coaching because he is a master teacher and they trust him.
| Book specification | |
|---|---|
| Author | Mark Holmes |
| Publisher | Jaico Books |
| Edition | 1st |
| Isbn | 9789387944121 |
| 13 EAN | 9789387944121 |
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