From Ideas to Iconic Brands
Rs.1330.00
Availability: Outof Stock
- Item Code: 45676
- Item Ref: 45676
- Author: Giles Lury
- Publisher: Jaico Books
- Edition: 1st
- Isbn : 9789386867896
- 13 EAN: 9789386867896
A cross between a business book and a storybook, From Ideas to Iconic Brands is a collection of 101 accessible, enjoyable and revealing tales behind the creation of some of the world’s greatest brands, including Mercedes, Apple, Disney, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, repositioning and renovation, with a moral at the end of every story. For each story, the author has drawn a marketing principle that can be applied to many brand and marketing challenges businesses face today. Packed with compelling anecdotes illustrating how to gain increased visibility, cultivate a loyal following and establish a reputation of being the best in the market, this book provides the reader with a fully-equipped toolbox for building a winning brand!
| Book specification | |
|---|---|
| Author | Giles Lury |
| Publisher | Jaico Books |
| Edition | 1st |
| Isbn | 9789386867896 |
| 13 EAN | 9789386867896 |
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